Apple Special Event

On September 12 Apple set up “Apple Special Event”

From the Steve Jobs Theater, Cupertino

Apple announced during the event  in the city of Cupertino, California, four innovations in the market. Where new phones have been announced which are; iPhone XS, iPhone XS  MAX, and iPhone XR, also Apple smart watch which is called ‘Apple watch series 4’. They said their devices were the top two selling devices in the world in the phone or watch markets.

Tim Cook:

born November 1, 1960  in  Mobile, Alabama, United States

Chief Executive Officer of Apple Inc.

He earned a Bachelor’s degree in Science from Auburn University in 1982. He got Masters degree in Business Administration from Duke University’s in 1988.

 

The event  began with the speech of Apple’s chief executive Cook , who expressed how important their devices are in our lives where he said “IOS devices changed our lives from how we learn and work to how we entertain, shop or even order food and to communicate with  one another”

Actually, the devices have changed our lives. they facilitated the lives of people and shortened the effort and time. Facilitated the process of communication between individuals in addition to giving people a means of fun and entertainment, education also many another activities.

 

Jeff Williams who  introduced The first product was announced is Apple watch series 4

Apple watch got number one smart watch in the world, not only that also No. 1 period. Smart watch become important part of our lives it keeps you connected with people. There are a major areas in Apple watch which are:

– Staying connected

– Living active life

– Managing your health

Series 4 Contains a larger screen without increasing the frame size ,it’s over 30% larger.  And battery life up to 18 hours after a single charge, loudspeaker higher by 50%. It’s fourth generation silicon. It contains a power new dual-cor 64-bit processor and up to 2x Faster. It’s made of black ceramic and sapphire crystal. includes Digital crown , providing a greater sense of responsiveness and greater sense of clicks.

There is a new feature in series4 Watch which is the electrocardiogram (ECG) monitor. series 4  Watch can read the electrical signals from a person’s heart. This feature can be used to indicate whether or not someone “shows signs of atrial fibrillation”. This is the first ECG product offered over the counter directly to consumers.

It is available in 3 colors silver, gold and space gray.

Prices:

Watch series 4 with GBS start at 399$

Watch series 4 with cellular start at 499$

Watch series 3 become more affordable price , start at 279$

The first piece was sold on 21 September .

 

Apple’s last innovation iPhone x was produced last year. iPhone x got number one smart phone around the world and received 98% customer satisfaction .

The 2018 Event comes with a new version of iPhone X with enhanced features, it is the second innovative product in the event and it is called iPhone XS.

Phillips Schiller introduced iPhone products ,Schiller is Apple’s senior vice president of Worldwide Marketing.

Apple has been limited to providing the device with the strongest specifications to compete smart phones in the market. Talking about the technical specifications of this device, it has a screen size of 5.8 inches. 60% greater dynamic range than the iPhone x.

 

The iPhone XS is one of the latest Apple iOS 12 phones it comes with its own Apple A12 Bionic six-core processor that is not available on competitors’ devices.

 

This device comes with 64 GB of storage space. There is a second version with a 256GB storage space. There is also a third version with a storage capacity of 512 GB.

The price of iPhone XS in all storage space starts from 999$.

It comes with 3 different colors, one of them is new in iPhone’s collection which is a beautiful and attractive golden color. It also comes with silver and space gray.

 

iPhone XS max:

The iPhone XS Max is very similar to the iPhone XS but with a larger screen and a larger battery with 6.5 inches in size. Apple said it was the largest device launched by iPhone . It comes with a glass design from the back and front with a metal frame. IPhone XS Max’s IOS is dual-core Bionic A12 processor. It comes with the same colors as iPhone XS, Silver , Space Gray, and Gold. IPhone XS Max comes with the same storage space as the iPhone XS. It has 512 GB version which was not available in iPhone X.

IPhone XS Max is higher in price than iPhone XS by $100.

 

iPhone XR: 

 

The most interesting development during Apple’s event was iPhone XR. It comes with the same A12 Bionic chip the same as in iPhone XS. Apple refers to it as the “new generation of iPhone.” iPhone XR is more affordable option that most people can buy it. The device comes in several colors which are white, Black, blue ( my favorite) , coral, yellow (unsual color), and Red. It comes with 64GB , 128GB ,256GB. Prices start from749$ and will be available in October 26.

 

Face ID:

Apple has updated the Face ID feature. It became quickly and efficiently because it supports True Depth via the front camera. Apple got most secure facial authentication in smart phones.

 

Apple has launched a new feature in their iPhone devices, through which this feature will attract customers, I personally like this feature. iPhone XS, iPhone XS Max, and iPhone XR Dual SIM feature.

Here the reason people want dual SIM :

– keep two phone numbers

– Use two different plans

– Travel with a local plan

 

In Addition 

– Use two SIM for communication and the Internet

– Separate the working SIM from personal SIM

– For emergencies.

 

In conclusion:

At the end of Apple’s annual Event, where each year they advertise new devices but this year attracted many customers to announce their new features. Apple devices takes first place around the world because it cares about the opinions of its customers and works to develop their devices every year.

 

 

References:

TechnoBuffalo. (2018). iPhone XR is Apple’s Exciting New Standard for the Future. [online] Available at: https://www.technobuffalo.com/2018/09/14/iphone-xr-is-apples-exciting-new-standard/ [Accessed 9 Nov. 2018].

 

Apple. (2018). Apple. [online] Available at: https://www.apple.com/ [Accessed 9 Nov. 2018].

 

 

Smith, C., Wehner, M. and Smith, C. (2018). ECG support on the Apple Watch Series 4 may take longer to arrive in the UK. [online] BGR. Available at: https://bgr.com/2018/09/27/apple-watch-series-4-ecg-support-uk/ [Accessed 9 Nov. 2018].